IT’S NOT HOW GOOD YOU ARE, IT’S HOW GOOD YOU WANT TO BE – part 1

Without having a goal it’s difficult to score.

WHY DO WE STRIVE FOR EXCELLENCE WHEN MEDIOCRITY IS REQUIRED?

THERE is little demand in the commercial world for excellence.
There is a much, much bigger demand for mediocrity.
The truth is, I’m glad it’s this way.
Imagine a world where all clients were wonderful, where we could produce whatever we felt like with no restrictions, with everybody
Having freedom to produce all their fantasies unfettered by tedious clients.

What would we do ?

We would react against it, saying, ‘ isn’t this boring. How can we be dull? Let’s do it badly, let’s make it ugly
and let’s make it really cheaply.’

That’s the nature of the creative person. All creative people need something to rebel against, it’s what
gives their lives excitement and it’s creative people who make the clients’ lives exciting.

SO HOW GOOD DO YOU WANT TO BE?

All of us want to be good at our jobs, but how good do we really want to be?

Quite good
Good
Very good
The best in our field
Or the best in the world?

Talent helps, but it won’t take you as far as ambition.

Everybody wants to be good, but not many are prepared to make the sacrifices it takes to be great.

To many people, being nice in order to be liked is more important.
There’s equal merit in that, but must not confuse being good with being liked.

Most people are looking for solution, a way to become good.
There is no instant solution. The only way to learn is through experience and mistakes.
You will become whoever you want to be.

To be continued…

Quoted from the world’s best selling book by Paul Arden.
” IT’S NOT HOW GOOD YOU ARE, IT’S HOW GOOD YOU WANT TO BE “

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